How can contact centres increase their customer satisfaction rating, reduce agent attrition or perhaps speed up their customer identification?

From simple information requests to complaints, customers have a thousand reasons to call a company's contact centre. Many will choose the phone, rather than e-mail for example, because they see this channel as the fastest and most convenient way to get the information, the resolution, or the advice they desire. Nevertheless, there are two very common situations that all customers who call a contact centre hate above all else. We explore these below as well as our tips for eliminating, or at least minimising, these major irritants in your own contact centre.
 

As the digital age continues to transform how businesses operate and communicate with customers, customer loyalty is more valuable than ever. The online community allows customers to repeatedly share experiences, good and bad across various social media sites and networks in an instant, making it more important than ever to make customers happy!

Voice interaction remains an effective channel in customer relations, allowing customers to easily explain a situation and receive any emotional support if needed. Voice is in high demand from customers and so it is important to consider the strain this can place on call agents. We have outlined some simple ways to maximise the benefits of your voice channel and ensure both advisors and customers have the best possible experience.

The range of digital channels now available and the rise of automation has transformed the world of customer relations. It might seem that simple voice interaction is no longer needed, or effective. On the contrary, voice remains a popular and valuable mode for communication amongst customers. When delivering a superior customer experience with meaningful interactions, there are at least three key reasons why voice remains the best tool for your brand.

Meaningful customer interaction is the foundation of a personalised customer experience. However in the Insurance industry this can be a challenge. Unlike other sectors such as Banking, Insurance typically involves less interactions and conversations with policyholders which can result in a more generalised experience from the customer’s point of view. For an industry recognised as being “data intensive”, this might seem contradictory. Yet it is important to distinguish the data used to calculate statistical risks from the individual customer data which can be leveraged to strengthen customer loyalty and retention. In addition, policyholders are subscribing to products based on a need rather than desire or choice.

The customer service department plays an integral role in the relationship between a brand and its customer. The customer advisor is tasked with assistance, whether that is answering a query or resolving a product complaint, requiring skill and sensitivity.

The proliferation of omnichannel customer service in recent years has transformed the world of brand-consumer interactions. Phone conversations remain synonymous with customer service, yet today customers can also communicate via text messages, email, social media platforms and even purpose- engineered customer service chatbots.